Circle The Wagons

This month's column looks at two threats to society and business-protectionism and rude behavior.

A bad economy often leads to renewed protectionist legislation regarding tariffs, duties, import restrictions. This is happening not just in the U.S. but around the world. Here, the "Buy American" program is hurting those companies it was intended to help as many component parts are manufactured or assembled in Canada and Mexico for finished goods with the made in USA label. How this plays out would be amusing if it weren't so serious. Again, those who enact the laws have no idea what the repercussions will be nor do they understand commerce in general.

Rude beahvior is making headlines in the U.S. Is it a national epidemic or a global pandemic? Is there a cure? And will it affect how marketers work and are perceived?

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