RIP Michael Jackson-a supremely talented individual. Robbed of a normal childhood by exploitative parents.
Is the marketing and media blitz out of control?
I am convinced that we hold celebrities and athletes in such high regard, well out of proportion to reality, that someday we may even worship one. The “Gloved One” is definitely a candidate for deification. But the #1 candidate has to be Elvis. Think about it. He’s already referred to as “The King.” People have “altars” to his memory in their homes. His home, Graceland, is a pilgrimage destination. I predict he will be worshipped and people will wear little gold guitars around their necks in his honor. Maybe another 200 years.
Right now, the worshipping is being done by the marketers but who can blame them as fanatical Michael Jackson fans are ready to buy, read, listen, view, or do anything Jackson related.
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About Doug
- Doug's Corner
- Wethersfield, CT, United States
- Douglas Sacks has worked on-site on five continents assisting both U.S. and international companies, non-profit organizations and government agencies establish operations and develop and implement direct marketing, database marketing, Internet and Web 2.0 campaigns. Presently he is a partner at Focus Worldwide.
Companies and agencies he has worked with include: the Dupont Corp., Acxiom, Experian, Time Warner Music, CNN International, Invest in Sweden Agency, Veritas Analytics, American Express, MasterCard International and UNICEF.
Doug is the past Chair of the U.S. DMA International Council’s Operating Committee, the author of more than twenty articles on international marketing and data privacy legislation and a frequent speaker at marketing events. Since 2005 he has been a featured monthly columnist for “Direct Marketing International” Magazine. Affiliations include: Director: DMA of India, Executive Board: Electronic Solutions of Pakistan, New York University- Adjunct Asst. Professor of Marketing-Master of Science in Direct and Interactive Marketing.
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