This blog is designed to comment upon U.S. and international financial, cultural, demographic, social and political events that affect marketing, media, data, trends and consumer behavior.
It will draw upon research from my monthly column in DMI www.dmionline.net but will have many additional features and observations.
It will be written from a global perspective to offer hands-on, practical information for all those involved in or considering taking their business international.
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About Doug
- Doug's Corner
- Wethersfield, CT, United States
- Douglas Sacks has worked on-site on five continents assisting both U.S. and international companies, non-profit organizations and government agencies establish operations and develop and implement direct marketing, database marketing, Internet and Web 2.0 campaigns. Presently he is a partner at Focus Worldwide.
Companies and agencies he has worked with include: the Dupont Corp., Acxiom, Experian, Time Warner Music, CNN International, Invest in Sweden Agency, Veritas Analytics, American Express, MasterCard International and UNICEF.
Doug is the past Chair of the U.S. DMA International Council’s Operating Committee, the author of more than twenty articles on international marketing and data privacy legislation and a frequent speaker at marketing events. Since 2005 he has been a featured monthly columnist for “Direct Marketing International” Magazine. Affiliations include: Director: DMA of India, Executive Board: Electronic Solutions of Pakistan, New York University- Adjunct Asst. Professor of Marketing-Master of Science in Direct and Interactive Marketing.
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