7/24/09

Thought of the Week

Global Markets Add Fizz as Soda Sales Go Flat in U.S. & EU

Coca-cola announced higher than expected 2nd Q profits due to strong sales in emerging markets with India and China leading the way. Nothing new here. 80% of Coke’s earnings come from overseas markets.

  • North American sales fell by 1%.

  • EU sales grew by 1%.

  • India grew by 33%.

  • China by 14%.


Overall, global volume grew 4%.

How many other companies are profitable largely due to their overseas expansion strategies?

How many other companies could be profitable if they expanded into at least one overseas market?

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